5.Do you have a system to automatically ask happy customers for Google reviews?

Manual requests are inconsistent. Automated SMS or email review requests generate 3–5x more reviews.

6.Do you respond to both positive and negative reviews?

Replying to reviews shows Google you are engaged and builds customer trust.

7.Have you received at least 5 new Google reviews in the last 30 days?

Fresh reviews signal Google your business is active and trusted.

8.Is your main offer clear within 5 seconds on your homepage?

Visitors decide within 5 seconds whether to stay or leave. Your offer must be immediately obvious.

9.Is there a click-to-call button on your website on mobile?

Over 60% of local searches happen on mobile. A tap-to-call button must be visible without scrolling.

10.Is there a booking or quote request form on your website?

Not all customers want to call. A form captures leads 24/7.

11.Does your website show trust signals (testimonials, certifications, photos, years in business)?

Trust signals reduce hesitation and increase conversion rates significantly.

12.Do missed calls receive an automatic SMS reply within 60 seconds?

If a customer calls and no one answers, they should receive a text immediately. 78% of customers buy from the first business that responds.

13.Do website form leads receive an instant confirmation and follow-up?

A lead who fills your form should receive a reply within 5 minutes, not hours.

14.Do after-hours inquiries receive an automatic response?

Customers inquire after hours. Without an automated response, those leads go cold overnight.

15.Are leads saved in a CRM, spreadsheet, or database?

If leads are not tracked, you cannot follow up, measure close rate, or re-engage old leads.

16.Can customers book or request a quote online without calling?

Online booking converts up to 30% more leads than call-only businesses.

17.Do customers receive appointment or booking reminders?

SMS reminders reduce no-shows by up to 80%.

18.Do old leads receive automatic follow-up messages?

Most leads need multiple touches before they buy. Automated follow-up sequences capture these sales.

19.Do you have dedicated pages for each of your main services?

One page per service helps Google rank you for each specific search.

20.Do you have a page targeting your city or service area?

A city-specific page helps you rank for '[service] in [city]' searches.

21.Is your business name, address, and phone consistent across all online directories?

Inconsistent NAP data confuses Google and lowers your local rankings.

22.Do you get repetitive questions from customers that take time to answer manually?

If you answer the same questions 10+ times per week, automation can handle them.

23.Do you have a follow-up system for leads who do not respond to your first contact?

Most sales happen on the 3rd–5th contact. Manual follow-up is inconsistent.

24.Do you track website visits with Google Analytics or similar?

Without tracking, you are flying blind. You cannot improve what you cannot measure.

25.Do you know which marketing channel (Google, referral, social, ads) brings you the most leads?

Knowing your best channel lets you double down on what works.

26.Do you clearly show your driving lesson packages with prices?

Students compare prices before calling. If your packages aren't clear online, they call a competitor who shows them.

27.Do you have a dedicated page for refresher/perfectionnement lessons?

Refresher lesson searches are high intent. A dedicated page captures this traffic specifically.

28.Do you have dedicated pages for highway driving and parking practice?

Students search specifically for highway practice and parking lessons. Dedicated pages rank for these searches.

29.Do you explain who your school is for (nervous drivers, new immigrants, failed exam, winter driving)?

Each audience has a specific search intent. A page for each type of student converts much better.

30.Do you show instructor profiles with experience and qualifications?

Students choose driving schools based heavily on instructor trust. Profiles increase conversion.

31.Do you show student testimonials or success stories?

Social proof from past students dramatically increases conversion rates.

32.Do you offer SMS follow-up for students who ask about prices but don't book?

Price inquiries are warm leads. Most will book if followed up within 1 hour.

33.Can students request available time slots online?

Students want to see availability before calling. Showing it online reduces friction.