5.Do you have a system to automatically ask happy customers for Google reviews?

Manual requests are inconsistent. Automated SMS or email review requests generate 3–5x more reviews.

6.Do you respond to both positive and negative reviews?

Replying to reviews shows Google you are engaged and builds customer trust.

7.Have you received at least 5 new Google reviews in the last 30 days?

Fresh reviews signal Google your business is active and trusted.

8.Is your main offer clear within 5 seconds on your homepage?

Visitors decide within 5 seconds whether to stay or leave. Your offer must be immediately obvious.

9.Is there a click-to-call button on your website on mobile?

Over 60% of local searches happen on mobile. A tap-to-call button must be visible without scrolling.

10.Is there a booking or quote request form on your website?

Not all customers want to call. A form captures leads 24/7.

11.Does your website show trust signals (testimonials, certifications, photos, years in business)?

Trust signals reduce hesitation and increase conversion rates significantly.

12.Do missed calls receive an automatic SMS reply within 60 seconds?

If a customer calls and no one answers, they should receive a text immediately. 78% of customers buy from the first business that responds.

13.Do website form leads receive an instant confirmation and follow-up?

A lead who fills your form should receive a reply within 5 minutes, not hours.

14.Do after-hours inquiries receive an automatic response?

Customers inquire after hours. Without an automated response, those leads go cold overnight.

15.Are leads saved in a CRM, spreadsheet, or database?

If leads are not tracked, you cannot follow up, measure close rate, or re-engage old leads.

16.Can customers book or request a quote online without calling?

Online booking converts up to 30% more leads than call-only businesses.

17.Do customers receive appointment or booking reminders?

SMS reminders reduce no-shows by up to 80%.

18.Do old leads receive automatic follow-up messages?

Most leads need multiple touches before they buy. Automated follow-up sequences capture these sales.

19.Do you have dedicated pages for each of your main services?

One page per service helps Google rank you for each specific search.

20.Do you have a page targeting your city or service area?

A city-specific page helps you rank for '[service] in [city]' searches.

21.Is your business name, address, and phone consistent across all online directories?

Inconsistent NAP data confuses Google and lowers your local rankings.

22.Do you get repetitive questions from customers that take time to answer manually?

If you answer the same questions 10+ times per week, automation can handle them.

23.Do you have a follow-up system for leads who do not respond to your first contact?

Most sales happen on the 3rd–5th contact. Manual follow-up is inconsistent.

24.Do you track website visits with Google Analytics or similar?

Without tracking, you are flying blind. You cannot improve what you cannot measure.

25.Do you know which marketing channel (Google, referral, social, ads) brings you the most leads?

Knowing your best channel lets you double down on what works.

26.Can patients request or book an appointment online without calling?

Patients comparing clinics will book the first one with a visible, frictionless booking option.

27.Do patients receive an appointment reminder by SMS or email before their visit?

Automated reminders reduce no-shows by up to 80% and show patients you are organized.

28.Do you have a system to re-engage patients who haven't returned in 6+ months?

Past patients are your most valuable leads — they already trust you. Proactive outreach fills your calendar.

29.Do you follow up with patients after their visit to check satisfaction and request a review?

A post-visit SMS sent within 24 hours generates reviews and builds loyalty without extra staff effort.

30.Do you have practitioner profiles with photos, credentials, and a short bio on your website?

Patients choose a clinic based heavily on who will treat them. A face and a name builds trust before the first visit.

31.Are your services explained in plain language with clear descriptions of what to expect?

Patients researching treatments want to understand what the procedure involves before booking.

32.Do you show photos of your clinic interior on your website and Google profile?

Patients want to see where they're going before their first visit. Clean, welcoming photos reduce anxiety.

33.Is payment and insurance information easy to find on your website?

Payment questions are among the most common reasons patients call before booking. Having it online saves time and removes a barrier.

34.Do you have dedicated pages for your main conditions or treatments (e.g. back pain, Invisalign, sports injury)?

Patients search by condition or treatment, not by clinic name. Dedicated pages rank for these searches.

35.Do you respond to new patient inquiries (calls, forms, emails) within 1 hour during business hours?

Patients comparing clinics book the first one that responds. Speed to response is a major conversion factor.

36.Do you ask patients where they found you and track which channels bring new appointments?

Knowing whether new patients come from Google, referrals, or Instagram lets you invest in what works.