Sources & Evidence
The Data Behind Our Claims
We use statistics in our marketing. Here is every number, where it comes from, and what it actually measures. When we have enough client data of our own, we publish that instead.
Last updated: June 2026 · Sources are third-party industry studies unless noted.
Missed calls
62%
62% of inbound calls to home-service businesses go unanswered.
Measured across home-services call-tracking datasets (2025) — Invoca · Aira
78%
78% of callers who reach voicemail never call back — they call the competitor.
Industry call-handling studies aggregated by answering-service providers (2025). Treat as directional. — Aira (2025)
~80%
~80% of callers who reach voicemail hang up without leaving a message.
Call-tracking industry analyses (2025) — CompuVoIP (2025)
$300–$1,200
A missed call in home services represents an estimated $300–$1,200 in lost job value.
Varies by trade and ticket size. Our audit estimates this for your business using your average job value (2025) — Signpost (2025)
Reviews and trust
88%
88% of consumers read Google reviews before choosing a local business.
Google Review Statistics (2025) — Shapo (2025)
73% / 83%
73% of consumers only trust reviews written in the last 30 days; 83% say recency is essential.
Local consumer review surveys aggregated (2025) — SurfSigma (2025)
82%
Businesses with 100+ reviews generate 82% more user actions than those with fewer than 10.
Google Business Profile statistics compilations (2025) — Starfish (2025)
33%
Negative reviews answered within 24 hours are 33% more likely to be revised upward.
Review-platform behavioral studies (2025) — Shapo (2025)
Google Business Profile and local search
7×
Complete Google Business Profiles get 7× more clicks than incomplete ones, and are 80% more likely to appear in search results.
Google Business Profile statistics compilations (2025) — Red Local Agency (2025)
78%
Up to 78% of 'near me' searches end without a click to any website — answered directly by the map pack or AI. This is why your Google profile now matters more than your homepage.
Zero-click search studies (2025–2026) — Click Vision (2025–2026)
−61%
When Google shows an AI Overview, organic click-through rates drop by roughly 61%.
Seer Interactive CTR study (2025) — Seer Interactive via ALM Corp (2025)
Follow-up and lifecycle marketing
$42 : $1
Email marketing returns approximately $42 for every $1 spent — the highest ROI of any marketing channel.
Industry ROI benchmarks, widely replicated (2025–2026) — DemandSage (2025–2026)
2 years
Under Canada's anti-spam law (CASL), implied consent to text or email a past customer expires 2 years after their last purchase. This is why our follow-up systems capture express consent.
CRTC, CASL FAQ — CRTC / CASL
A note on honesty
These are third-party industry statistics: directionally reliable, individually imprecise, and they describe averages — not your business. That's exactly why we install call tracking before promising anything. Within 45 days, the only numbers we'll show you are yours.